Benchmade Knife Company names Jon deAsis as CEO and President

Updated: Oct 10

Continuing the family commitment to community, culture and product excellence for the global brand


Oregon City, OR (Oct 8, 2020) Benchmade is proud to announce that current President, Jon deAsis, will be ascending to the role of President & CEO effective immediately, replacing Roberta deAsis, who filled the role after the sudden passing of her husband and founder, Les deAsis.


Benchmade Jon deAsis

Jon deAsis takes on this new role to provide strategic leadership focused on guiding and solidifying Benchmade’s position in the market.

AxxNox Industry Breaking News

Roberta will assume the position of Chairwoman of the Board, where she will continue to maintain a strong voice for the brand and the business at the board level.


Jon grew up in the business, learning and preparing himself for this role through various positions inside and outside of Benchmade. He spent time working in China, honing his skills in supply chain and manufacturing management, as well as earning a Master of Business Administration in 2015. Jon’s innate knowledge of the family business and global perspective within the knife industry drives him to continue to lead and evolve the brand.


“My immediate focus is to ensure that Benchmade continues to produce the finest cutlery in the world while increasing efforts to drive our technological edge,” said deAsis. “I now have the opportunity to guide this mission, while continuing to uphold my father’s memory and contributions to the knife industry in our core values.”


“As we move forward, I am committed to elevating our brand around the world,” said Jon deAsis. “We will have a laser-like focus on creating new opportunities for growth while continuing to elevate Benchmade’s commitment to our community, culture and product excellence.”


About Benchmade:

Benchmade Knife Company is a premier knife manufacturing company headquartered in Oregon City, OR. Since 1987 Benchmade has focused on combining skilled craftsmanship with precision manufacturing to produce knives for the world’s most elite users. Learn more about our commitment to American Made quality and explore our collection at benchmade.com



1 view

Discuss, Engage

We would love to hear from you 

Share This With a Friend

Connect With:

Shawn Lebrock on LinkedIn

Director Of Training

Self Defense Magazine Episodes

MARTIAL ARTS - SELF DEFENSE EDUCATION

External Research

© 2013-2020 AxxNox Self Defense Training Magazine  Privacy PolicyTerms & Conditions | GDPR | Copyright Statement